Mathilde Gouin


Mathilde joined PPR from Policy Lab, where she developed new methodologies of research & design aiming to bring a more human-centered approach to policymaking.

Before that, Mathilde went back to school doing a research MA in Sustainable Design at the University of Brighton, exploring how design and design artefacts can help rebalance discourses and foster better and more equal futures. She believes design impacts our everyday lives in multiple ways, through sharing stories, shaping behaviours, creating interactions and so much more, and that designers have a responsibility in developing more responsible and ethical design practices.

Before moving to the UK Mathilde worked as a designer for branding & packaging agencies in New York, Paris, and Singapore.

Outside of work Mathilde can often be found climbing, playing ukulele, or exploring London’s great food scene.

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